Captum has experience in advising technology providers in their EdTech market entry in India covering segments of online admissions, online learning platforms, LMSs, ERP, online testing, digital content and online counselling.
Captum EdTech market entry strategy and roll out support to both Indian and overseas EdTech players include:
- market research
- creation of value proposition
- brand positioning
- Social media marketing
- channel engagement
- alliances
- customer acquisition
- retention and sales and marketing.
Digital Education Market entry strategy and roll out: Captum has proven experience its assisting digital education service providers to gain market entry or enhance market share. The services include market research, positioning, pricing, collaborations and channel engagement eIc. Captum assists edtech clients from overseas on the entire range of India entry and expansion strategies.