Captum supports your current student recruitment effort. We effectively blend digital online marketing strategies with offline initiatives to get maximum impact on your investment. 

Our suite of services includes:

-Set recruitment goals

-Market entry due diligence/ insights / feasibility report 

-Market research, competitor analysis 

-Demand and supply trends, decision drivers 

-SWOT   

-Geographic and product/ course positioning 

-In-market branding

-Engage with feeder institutions / Schools

– Course pricing

-Scholarships 

-Course formulation

– Channel strategy 

-Home Country Promotion Mix (internships, PR,PSW) 

-Lead generation

-Social media and e-marketing strategy

-Conduct of virtual/ Hybrid event

-Participation in fairs and exhibitions

-Monitoring of CRM and higher conversion strategy

– Quality and quantity enhancement in student recruitment

-Alumni strategy 

-Visa related support

The following is the sequence of digital marketing activities: 

Digital Targeting & Demand Generation->Lead management & engagement->Application &Admission process-> offer holder conversion-> Compliance follow up 

Captum taps into a thriving ecosystem of feeder Institutions, agents and technological platforms to reach the target market efficiently.