At 8% projected GDP growth until year 2035, India is one of the fastest growing economies in the world. Stronger economy, continuing business friendly tax and legal reforms, increased domestic consumer spending and digitization initiatives are all contributing to the future potential growth .Middle class population is booming with a surge in spending power. The economy now boasts of the third largest start-up ecosystem in the world.
In addition to the services offered to the education sector, Captum has a business wing offering market entry strategy to companies operating in emerging sectors like FMCG,IT, AI, FinTech, Healthcare, Renewable Energy and E-commerce.
The services include:
- Demographic Assessment & Trend analysis
- Market size & potential
- Market Feasibility Study
- Demand & Supply Gap Analysis
- Due diligence
- Strategic planning
- Customers & Competition analysis
- Location selection
- Product mix strategy
- Channel strategy
- Pricing strategy
- Partner/Alliance selection
- Regulatory compliance/ approvals support
- Mergers & Acquisitions/ Joint Venture Support
- Importer/Exporter/distributor/supplier search
- Legal Structure creation support(Wholly-owned Subsidiary/JV/Franchisses)
- Setting up of Liaison office/Branch Office/Project office/Manufacturing set up
- Implementation / follow up
Captum is one of the few market entry consulting firms that offers expertise in every aspect of market entry strategy and feasibility study according to client’s specific business needs.