Fueled by a sustained near two-digit GDP growth for three decades, the Higher education sector in India has now rapidly grown to be the second largest globally. The sector has boomed significantly with 42,000 colleges, 1000 universities and about 35 million students at present.
With the rapidly growing income, aspirations and size of middle class, India is now the second largest market for outbound students with about 1 million Indian students estimated to be studying overseas. 300,000 Indian students travel overseas every year for higher studies spending USD 6 to 7 billion per annum.. While China led the growth of the global outbound students’ market till 2020, India is projected to lead it in future.
Within Indian outbound student mobility space, USA continues to enjoy a significant ‘brand resonance ‘ accounting for about one third of the market share . The destination mix of outbound Indian students is however undergoing an interesting change with steady entry of newer countries such as France, Germany, Sweden, and Finland beyond the traditional anglophone destinations of USA, UK, Canada and Australia.
Staple STEM courses drive the demand owing to high employability. 70% of outbound students pursue Post graduate education overseas. Interest in Undergraduate courses however is growing steadily with liberal Arts courses also beginning to receive some interest. The share of tier-2 and 3 cities in outbound students’ pie is steadily increasing
The quality Indian HEIs, especially the newly set up entities, have been focusing on internationalization covering areas of overseas student recruitment, research collaborations, joint course offerings and student exchanges. The New Education Policy (NEP) (2020) of Government of India has attached high priority to internationalization of its higher education. In 2022, Govt of India have also permitted a more liberalized framework for overseas institutions to award joint degrees with high caliber domestic HEIs
With more and more ‘new age’ HEIs being added to the system and rapidly growing private sector’s share reaching 70% of the enrollment, Captum sees a massive opportunity for quality HEIs and allied service providers in home countries to engage with Indian outbound student market and HEIs in services ranging from student recruitment, student and faculty exchanges, scholarships, internships, research collaborations, joint degree and twining courses and setting up of branch campuses etc.
Given the strong foundation of academics, research and talent, some high quality local institutions can be reached out to reduce their “internationalization gap” through greater engagement with our client HEI,s.
CaptumEd closely monitors the opportunities unfolding in India and renders Business Development strategy and global operations support to HEI clients for their entry and expansion in large and diverse Indian market.We closely monitor changes in demographics, outbound student geographic composition, income levels, technologies, funding, regulation and delivery models. We attempt to integrate technology and traditional methods to create a hybrid system for maximizing outcome.
Captum has the privilege of bringing in a wealth of market knowledge and expertise to the table. We understand the motivation, aspiration, drivers and behavior of students in the diverse and dynamic ecosystem.
We specialize in offer of the following services to universities, government bodies, both public and private institutions:
– Internationalization Strategy
– India entry strategy
– Market Research
– Accreditation support
– Program Development
– Marketing Strategies and Online Marketing
– International Profile Development
– International University Partner Development
– Recruiting Strategy and Agent Management