Global operations through ‘in country’ representation: Captum is a one-stop solution provider that supports institutions of any type and size, serving as their strategic business development and marketing partner.
We support globally ambitious Overseas HEIs and education partners to enter, explore and expand into India and South Asia. We would be your go-to partner in local country (avoiding huge expenses in setting up a full-fledged local office). The client appoints Captum as a country office.
Through the in-country representation we provide you presence , market insights, partnerships, branding and student recruitment support. If you have decided on India as target market and are looking for a low risk, high RoI and strategic way to create a long-term market penetration, you must look closely at Captum’s in-country representation service.
You can this way maximise the returns from local market
Why Captum in-country representation:
Whether HEI’s are with adequate resources or those with limited resources, opting for Captum’s in-country office service is recommended. Few institutions can afford employees working full-time in many target markets. Further it is an established fact that an institution would require at least three to four years to become market ready in a new geography. Initial errors made in navigating uncharted markets would also have to be factored into. Client can thus readily leverage Captum’s experience, insight and proven readiness and can hit the ground running.
The following are direct advantages:
We are a service provider company which locally works to represent its client institutions to agents on ground and delivers all other enabling services. We end to end plan, coordinate, and oversee execution of your student recruitment in the geography.
Captum has deep insight into higher education admission and recruitment practices, principles, trends and strategies. We endeavour to carry out these functions exactly in the same manner as the employees of the institutions would have performed if they were to have a local office here
In addition to the agent’s engagement, we represent clients in various important education events in the country. We provide on-ground support on such activities as digital marketing, offline marketing, branding, PR, application pre-screening and student briefing etc. We leverage the power of online advertisement /marketing, social media optimization, CRM and other technology tools wherever feasible.
Based on extensive screening, Captum’s dedicated team will create a high performing agents’ team and supply them with quality marketing collateral, social media creatives, visibility through school fairs and events, and all that they need to reach the market.
We also pre-screen all applications off-shore within a day, facilitate offer letters, conduct pre-departure briefings for students and their parents. We also facilitate culture familiarization visits for HEI staff, and set up their high level meetings with stake-holders.
The roll out functions would include:
-Students segments selection (academic competence, purchasing power, geographic segment etc )
– Shortlisting target focused and high performing online and offline Agents/Channels,
-Channel’s training and motivation to support client institutions’ products
-High performance digital marketing engagement
-Education fairs, spot admissions,
-Webinars, thought leadership, events, advocacy, seminars & workshops
-On ground PR and promotions
-Feeder/ Target schools/ Institution engagement
-Year-round visits to target channel/agent’s offices for long term relationship building
-Applicant pool analysis & follow up
-In-depth and up-to-date local market intelligence
-Support services like interfacing with local embassy for student visa
In addition to the above services through in-country representation, Captum also provides the following internationalization services to HEIs:
– TNE Partnership development/Best-fit Partner university selection for academic collaboration
– Institutional Capacity Building
– Internationalizing student’s experience
-Student exchanges
– Faculty exchanges
– Summer internships
– Research collaborations
– Alumni engagement
– Offshore study programmes
– Online learning engagement
– Single degree/ dual degree course creation
– Twinning courses
– International Branch campus setting up
– End-to-end support in setting up of local office
– Back office support
– Market entry strategy for distance learning and vocational studies
The Captum in-country representation deliverables would include:
– India entry strategy
– Provision of in-country coordinator
-Logistical support
– Enrolment objectives for target cities
-Stakeholders engagement
– on-the-ground support for digital marketing through agents
-Strengthening relationship with partner HEIs
-Review and Periodic reports of progress
