The digital education market in India has been growing exponentially in the already large middle class student segment in India. Rapidly multiplying online learning solutions in the market efficiently cater to the gaps in classroom learning and examinations. The Indian Online Education Market is estimated to be worth S$ 8.6 Billion by 2026.
Plethora of EdTech start-ups led by several Unicorns are continuously making the platforms more engaging, intuitive, and interactive to suit the learners’ and educators’ needs. The sector has been receiving very high level of global investors’ attention. Data analytics, AI/ML, AR/VR are expected to further catalyze the growth of this sector.
Captum has experience in advising technology providers in their EdTech market entry in India covering segments of online admissions, online learning platforms, LMSs, ERP, online testing, digital content and online counselling.
Captum EdTech market entry strategy and roll out support to EdTech players include market research, creation of value proposition, brand positioning, channel engagement, alliances, customer acquisition and retention and sales and marketing.
Captum has proven experience in assisting digital education service providers to gain market entry or enhance market share. The services include market research, positioning, pricing, collaborations and channel engagement eIc. It assists edtech clients from overseas on the entire range of India entry strategies.
Based on in-depth expertise, Captum has assisted several overseas clients to gain market entry for edu-tech products into the indian market.